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Are you ready to grow your business online but not sure where to start? Follow these 11 tips to increase your digital presence fast and without a lot of money.
Starting a business is always a simple part. The challenging part is scaling your business and building a robust online presence.
Statistics show that at least 20% of all online businesses don’t live to see their first birthday. This just how difficult it is to start your business and grow it online successfully.
However, the fact that building an online presence is hard does not mean that it is impossible. With the right strategies and focus, you can grow your online business to reach a level that you did not even expect within a short time.
Fist, let’s get clear about what is your digital presence. I wrote another article addressing online presence and the importance of having one for your business.
Basically, your digital presence is all the places that information about your business can be found on the internet. Statistics show that 39% of companies with a fully integrated digital-physical business strategy outperform those that don’t.
In today’s digital age, being online is vital to growing your business.
Overview of the 12 Tips to Quickly Increase Your Digital Presence
- Create a Professional and Mobile-friendly Website
- Add a Blog to Your Content Marketing Strategy
- Leverage Social Media
- Focus on Your Target Audience
- Keep a Close Eye on Your competitors
- Form Strategic Partnerships (on and offline)
- Focus on Providing Value
- Track Your Growth Metrics with Credible Tools
- Diversify Your Digital Marketing Strategy
- Create a Loyalty Program
- Increase Visibility with Content Marketing
- Participate in Online F
Create a Professional and Mobile-friendly W
If you want to grow your online business, then you must increase your online visibility. That includes creating a professional website that is highly responsive and easy to navigate.
Currently, 51% of people in the US access the internet using their mobile devices (source). If you want to attract more clients, then you must make your website mobile-friendly.
Additionally, your website should add value to users. There is nothing more annoying than visiting a website that is full of content that is not useful.
With so many platforms to build a website, make sure you learn more about which platform is right for you. I cover the Pros and Cons of WordPress websites in this guide.
If you want to know more or are ready to jump right in and build your website, you can join my step by step course for free. By the end you will have a WordPress website for your small business.
Ensure that your website is updated regularly with a quality, relevant, and informative content that your target audience will enjoy reading. This way, they will always look forward to visiting your website and take action that you ask them to.
Add a Blog to Your Content Marketing Strategy
Content marketing is a planned approach to online marketing that involves creating and sharing helpful and relevent material that is intended to increase your brand awareness online.
In other words, you should be increasing your web presence by sharing helpful information on the internet. Blogging is an avenue to do that.
So what is a blog and how is it different than a website? Simply, A blog is an online journal published in chronological order added to a website (or another online home). In other words, you don’t need a blog to have a website and vice verse.
Related Content: To learn more about what is a blog and how to start a blog on your website, you should read my articles about
Sharing helpful information via a blog can quickly increase your digital presence. A blog strengthens your brand authority, builds relationships with your target audience, and generate leads (source).
One of the biggest benefits of blogging, though, lies in the ability to drive free traffic to your website through search engine optimization (SEO). Blogging can increase your search engine rankings and give more chances for your business to get in front of your target audience online.
Leverage Social Media
Statistics show that over 2.65 billion people use social media daily. This clearly shows the impact that social media platforms have on small businesses.
If used well, social media can help to boost your sales by attracting more customers to your business. There are many benefits of integrating social media into your business.
First, social media allows you to communicate directly to your target audience. This is beneficial because it will enable you to form a special bond with your audience. Customers are more likely to choose your business if you can relate to them on a personal level.
There are many things that you can do to leverage social media.
They include identifying your target audience and what they are looking for from your business. This will help you give them products or services that they are looking for.
Social media is a great platform that you can take advantage of to increase your brand visibility and gain more clients.
Be careful social media does have some downfalls and you should choose the platform that will get you the best results. Simply be where your target
Focus on Your Target A
One of the main reasons why many start-ups don’t live to celebrate their first birthday is because of a lack of understanding of their target audience.
It is challenging to grow your business if you don’t know the customers who are interested in buying your products or services.
Take your time to understand your target customers, their purchasing behavior, and what they expect from your business. This will help you give them satisfactory services that match their expectations.
The more you streamline your products or services to meet the needs of your target clients, the more customers you will attract.
For instance, if your online business focuses on elderly women’s clothing, it is important to channel all your marketing efforts toward targeting elderly women, not middle-aged women. When marketing your products or services, you need to focus on people who will use that particular product or service.
Similarly, you should be where your target audience is. If you target young women Instagram may be the place for you.
A common mistake that most small businesses make is trying to target every individual. Doing this will not only make you lose important customers but will also overstretch your marketing budget, a factor that can hurt your business in the long run.
If you are not sure about where your target market is, use credible tools like google analytics to get important information about your customers.
Keep a Close Eye on your Competitors
This is a critical tip that most start-ups usually overlook. If you want your business to grow, then you must keep a close on what your competitors are up to.
Constant monitoring will not only help you to maximize on sales but will also prepare adequately for any new threats.
Watch where are your competitors focusing their digital marketing efforts. Are they blogging to increase free traffic with SEO strategies? Are they
One esssential thing that you need to monitor is pricing, which is very easy with
Statistics show that 87% of consumers cite price as one of the crucial factors that influence their decision when choosing an online shop to buy.
It is, therefore, important to monitor your competitor’s pricing and make the necessary adjustments to stay competitive.
Another crucial thing that you need to monitor is the marketing campaign that your competitor is using to attract customers. It is crucial to know the strategies that your top competitors are using to market their products or services.
This will help you come up with better strategies that will help you outshine your competitors to stay ahead of the game.
Of course with all this discussion about competition, you still want to be able to work together to build other businesses up.
Form Strategic P
Anyone who has established a successful online business will tell you for free that your networking is vital, especially for small businesses.
If you want to take your business to the next level online, then it is prudent to join forces with complementary businesses. Forming a symbiotic relationship with other like-minded businesses can help you reach out to more customers, a factor that will help your business grow.
All that you need to do is reach out to other complementary businesses within your industry and request them to form a partnership with your business.
Partnering with other businesses will you will be able to achieve various milestones faster than the time you will take if you decide to do things on your own.
In the online space, online businesses can increase each other’s digital presence fast. Simply working together to reference each other in blog posts will help your SEO and thus free traffic.
Focus on Providing Value to Customers
If the main focus of your digital marketing strategy is making profits, then you are in for a huge surprise.
If you are increasing your online presence, your primary focus should be to provide value to your target customers.
Of course, the primary goal of any business is to make profits. However, that should not be your primary focus of your digital marketing strategy.
If you want to take your business to another level, then you need to first focus on gaining customer trust, and that means focusing on giving them what they want.
For instance, if you have just opened an Instagram page for your business, don’t focus on posting
Instead, focus on educating your target audience about certain things that relate to products or services that your online business provides. This way, customers will know that you value them and will slowly start to click your website link.
If you focus on building your brand, then it will grow to make good money for you in the future.
Track your Metrics Using Credible T
If you are implementing an online marketing strategy to increase your digital presence, then it is important to track your performance regularly.
This will help you know if your business is growing, stagnating, or going down. Long gone are the days when people used to depend on instincts and guesswork to track their performance.
If you want to track your business performance correctly, then it is important to use credible tools to track your metrics. Google
When you built your
Important metrics that you need to track include your traffic sources, your bounce rate, behavior flow, and conversion.
Another tool to monitor your social media reputation is Social Mention. Type in the name of your company and get real time feedback of the different platforms that information about you appears on.
Tracking important metrics will help you know where your business currently stands in the online world. It will help you know areas that your business is performing as well as areas that you need to improve. This is important because it will help you come up with a concrete plan that will help your business grow.
Diversify your Digital Marketing Strategy
If your business is only focusing on one online channel, then it is probably time to start looking for other opportunities that will bring you more visibility.
Diversifying your digital marketing strategy will help you reach a wider audience and reduce your risk to your online business.
As the saying goes, “never put all your eggs in one basket.” If you want your business to grow and stand the test of time, then you want to reduce your dependency on one channel.
If Facebook changes its business model or Google changes the algorithm for search results, your entire business could be impacted if you are not diversified. This is one of the drawbacks of social media for business
Sit down and think of complimentary online channels that you would like to reach your audience. Weigh the Pros and Cons of each. You can consider growing on different social media channels, using paid advertising or starting a blog.
Create an Online Loyalty Program
Another great way to take your business to another level is by creating an online loyalty program.
A loyalty program helps to attract new customers as well as encourage existing customers to engage in your content and return frequently to your business.
Unfortunately, the most challenging part of any business is attracting new customers. Statistics show that it cost up to three times more money to attract a new customer than to sell a product to an existing client.
A customer loyalty program can increase your overall revenue by 5 – 10%.
You can pair this method with an email marketing strategy to keep in contact with your loyal audience.
This will not only help you to attract more customers but will also help you to retain the existing clients. Create an attractive customer loyalty program and it will help boost your sales.
Increase Visibility with Content Marketing
Your business is as good as dead if your target audience doesn’t know about it. So, if you want your business to grow, then you must be ready to invest in marketing to boost your brand awareness.
The good thing about online marketing is that it is more cost-effective than conventional marketing. There are many cost-effective marketing online techniques that you can use to increase your online visibility.
For instance, you can use search engine optimization (SEO) techniques to improve your website visibility through ranking search engine results. Many local small businesses are able to dominate the search results this way.
If you want to increase your digital presence
Participate in Online Forums
Online forums are places where people ask questions, socialize, explore, and also read informative content. There are many credible online forums such as
Forums are beneficial and can help your business grow because they enable you to access people who are interested in things that your business provides. Plus forums is that they are free to join.
Search for credible forums that are relevant to your business, join them then take your time to build your credibility. Just be genuinely helpful.
Don’t add your website on every post that you come across because it will look spammy. Instead, take your time to build your authority by adding value to the forum and only add your website link when it is appropriate.
If you want to boost your business visibility, then you need to get to know your target audience, where to find them online and what type of content they are interested in.
If you give customers exactly what they are looking for, they will reward you by being loyal to your business, and that will help your business grow.
Are you ready to increase your online presence? Choose one of the tips above and run with it.
I have many resources to help you implement your strategy. Here are a few on this website:
- Free Course to Build Your Website
- What is a Blog?”
- “How to Start a Blog from Scratch”
- “How to Write Blog Posts that Get Engagement”
Let me know in the comments how your strategy to increase your digital presence is working.