NOTE** The content on this page contains affiliate links, meaning I receive a percentage of the productAll the details are on the disclosure page. 

 

Grow Your Business Online

 

This page contains the best resources for nurturing and growing your online business presence.

 

In order to grow a profitable business, you will need tools.  The right tools will help you scale your business, outsource resources and automate tasks.

NOTE*** The content on this page contains affiliate links, meaning I receive a percentage of the product purchased at no additional cost to you.  This helps finance the free content that I publish on this website, so I appreciate your support. All the details are in the disclosure page. 

These are some of the tools that I recommend.  If you need more help please contact me!

 

Hosting:  SiteGround

The true benefits of SiteGround are fast load times, nearly 100% uptimes, daily website backups, free SSL, SuperCacher, free site migration, and support. 

Go to SiteGround and click on Sign Up.  It’s that easy.  Click here to get started with SiteGround for 65% off!! 

 

WordPress Theme: Divi

Divi by Elegant Themes: I have used other themes when I started, but quickly got frustrated. I landed on Divi and all the extra features and plugins.

Building pages on the front end with the visual builder and the back end with modules has helped me build new blog posts and landing pages quickly. Plus, I save so much time saving my favorite layouts to a template, I can use over and over.

 

Freemium WordPress Theme: Astra

Astra theme and Elementor Page Builder: You can build your site for free with a combination of Astra sites and Elementor plugin.  Both have free versions with an option to upgrade.

You can use the Elementor plugin to build pages on the front end with the visual builder and the back end with modules.  The Astra theme is created for use with Elementor so this is a powerful choice.

Legal Pages

You need legal pages to comply with the law, protect your intellectual property, deny personal liability, disclose affiliate relationships, protect user privacy, explain your website rules and more…

WP Legal is a plugin that will help you create these pages for your site for free.

If you would like the done-for-you by a lawyer, I  recommend Amira’s legal bundle that includes 3 templates plus 9 bonuses.

Of course, you should always consult your lawyer first.

 

Email Service Provider: ConvertKit

While I suggest you start with a free provider, like MailChimp, you will need to move to a more robust system when your business grows.

ConvertKit is a powerful tool and does have a bit of a learning curve. The automated features help feed content to a new subscriber over days or weeks,  This helps get your audience to know, like and trust you quicker. 

 

Pin Scheduler for Pinterest

Tailwind is more than just a Pin scheduler. You can take advantage of analytics, smart looping, and  Tailwind tribes to explode your Pinterest traffic.

Just a note, Tailwind is the ONLY approved API partner by Pinterest for scheduling pins.

 

What is the Domain Name System? (DNS Definition)

What is the Domain Name System? (DNS Definition)

Domain names and DNS explained for the beginner. Domain names are an easy way to identify one or more IP addresses. The Domain Name System keeps all these IP addresses (a bunch of numbers and dots) and domain names straight. So that only one domain name, IP address and website are all linked together.

What is​ A Domain Name? (Domain Name System Explained)

What is​ A Domain Name? (Domain Name System Explained)

If you are a beginner, you may have some basic questions like, what is a domain name, what is the domain name system?(DNS). This article covers the basics of domain names, the purpose of a domain names, how to get one, and the difference between domains and IP address, website, web hosting and other terms.
In this article I will cover the basics of domain names, the purpose of domain names and the difference between a domain, IP address, website, web hosting and other terms.

What is a blog? (definition and examples)

What is a blog? (definition and examples)

A blog by definition is short for a weblog or an ongoing journal on a website. Basically, a website is a static location that displays information on the internet. A blog is a portion of a website that is updated regularly and reads in reverse chronological order.

The Best Blog Post Structure to Write an Engaging Article

The Best Blog Post Structure to Write an Engaging Article

The task of creating a well-written blog post is vital to your online growth. You need the best blog post structure to get noticed in the sea of content. When writing a well-structured blog pos you must take the time to creatively introduce the topic, present the content clearly and conclude by summarizing the content. The final piece to a blog post is creating a strong call to action.

About Dr. Shauna Kocman

 

Welcome – I am Dr. Shauna Kocman

May I help you Build an Online Presence For Your Small Business?  

I could tell you about my Ph.D. in engineering, or show you my curriculum vitae or discuss online pedagogy… but that’s so boring and stuffy.

You just want to grow your business – like yesterday!

I enjoy working with people one on one, and I want to help you get a competitive edge in your online business.

Contact me so we can schedule a free 20-minute strategy session.  You will walk away with action items to implement right now. 

Seriously – Let’s grab a virtual coffee together!

 
Shauna

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