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The Essential WordPress Dictionary of Blogging Terms and WordPress Terms to Know - A Glossary for Beginning Bloggers.  Over 100 blogging terms and vocabulary are included in this glossary

If you are a beginner blogger, you need a dictionary of WordPress and blogging terms. Make sure to bookmark this essential blogging glossary! Yes, like right now.   This ultimate resource has over 100 (and growing) blogging terms, acronyms, and jargon defined for you, the beginner.

This is the dictionary that I wish I had to look up all the blogging vocabulary and acronyms.  Much of what you learn in the beginning is WordPress terminology related to setting up your blog on a WordPress website.   

All that jargon!  Seriously, what do all those words even mean?  That was totally me.

Then, as you start growing your blog, you will come back to this post for definitions of more blogging terms.

(Psst.. by the way. I got you covered if you need some help with setting up your WordPress site.)

How to use this ultimate blogging glossary:

As a professional blogger, you need to know the lingo! Make sure to bookmark this page so you can come back to it as you run into terms that you don’t know. 

Use this guide the same as a dictionary.  Keep it on hand to look up words as you need to.  Over time you will become proficient in speaking the blogging language so you do not need to actually memorize anything.  (No Vocab pop quiz here)

This list is extensive so you will likely return to it over and over as you become a professional blogger (or maybe you already are but need an ultimate resource to refer to)

Just like Webster’s dictionary, the terms and phrases here are in alphabetical order.  As I said, some are directly related to WordPress terminology, others are for blogging vocabulary, and still others are for digital marketing. 

The Essential WordPress and Blogging Glossary for Beginner Bloggers

Want to download this dictionary for later? It’s in my free resources library. Join the crew and get access to download this dictionary and other free courses, donwloads and worksheets.


A/B testing – a method to create two options (of sales pages for example) and test each against the other for the desired outcome (a visitor buys your product)

Above the fold – the first part of the page that a person sees when opening a website.  

 Admin Bar – the bar at the top of the WordPress site that has information and actions for you to take when building and managing the website

Affiliate – refers to a person who sells another person or company’s product and receives a commission from the sale

Affiliate Marketing – a way for bloggers to make money by promoting products on their website to earn a commission

Alexa Score – the ranking number assigned to a website as it compares to other sites by the website

Alternative text (Alt Text or Alt Tag) – Originally designed for search engines to describe an image on the web to visually impaired people.  This now helps search engines understand what the image is about and if it relates to a specific search term 

Anchor text – A word or phrase that is linked to another page.

API (Application Programming Interface) – which a set of definitions or instructions and rules for various components to communicate.

Automate – to use a software or tool to do something on your blog so you don’t have to 

Avatar -A graphic image or photograph that represents the user on websites and social media.


Backend – the part of the website that you create and modify content

Backlink – Any link that points to one page on a website, from another page on a different website

Beta – A product or page that is still in testing phase.

Black Hat SEO – Systems and methods to cheat and achieve short-term SEO benefits.

Blog – short for weblog or an online journal or diary published on a website. A website that publishes content regularly in blog posts is considered a blog. 

Blogger – the person who writes a blog.  Also a free blogging platform on Google.

Blogspot – the name of a free Blogger hosted blog which looks like

Blogosphere – the community of blogs and bloggers in the blogging world

Blogroll – a list of links to blog posts on a website usually in chronological order or related to categories. 

Bounce Rate – If someone clicks on a website and then leaves away from your blog. 


Category – a WordPress tag to help organize your content into related groups

Call to Action (CTA) – text, information, or an image that prompts a visitor to take a desired action, such as signing up for a newsletter

CAPTCHA (Completely Automated Public Turing test to tell Computers and Humans Apart) – A program that protects a website from spam and abuse by challenging a person to a test that a bot could not perform.

Child theme – a copy of the parent or original theme which you can make modifications and changes without losing the design and functionality of the parent theme

Click through rate (CTR) – a measurement of how many times a link was clicked

Content Management System (CMS) – a software program that files and stores the information for a website

Content Marketing – Using content, such as blog posts, to convert visitors to subscribers, and then sell them a product.

Content Upgrade – A specific, relevant piece product to incentivize people to visit and subscribe to your blog. 

Conversion Rate – The number of visitors to a website or recipients of an email who take action beyond viewership.

Copyright – A person’s legal right to their works, physical or intellectual.

Comments – A feature of blogs that allows readers to respond to blog posts with thoughts, questions, compliments and discussion points. 

Content – the text, images, and other information shared on the website and in blog posts.

Conversion rate – the number of visitors that choose an additional action such as signing up for an offer or purchasing a product

cPanel – an administration tool on WordPress managed web hosting allowing you to manage your account and different aspects of your website

CSS (Cascading Style Sheets) – a programming language that defines how a web page displays HTML elements. A cascading style sheet allows you to customize pages of an entire site


Database – Software used to organize and store data

Domain Name System (DNS) – a system that points a domain to an IP address so each website has a name rather than a long string of numbers.

Domain Name – The website name that acts as the address on the internet for your website.

Step 2 buy a domain name for your WordPress Website for your small business

Default theme – The theme that is pre-installed on your WordPress website so that it can be displayed on the internet.  You can change to another theme. 

Dedicated hosting – a web hosting package that gives a specific server to one website instead of sharing resources. 

Dofollow links– a link from one website page to another that search engines follow and relate to each other.  This type of link gives the webpage a vote for quality and authoritativeness

Direct Traffic – A visitor who typed your webpage URL directly into their browser.

Domain Authority – a numeric metric (1 to 100) that indicates the importance of a website 

Draft – a status in WordPress Post section where posts are written and saved, but not yet published.

Drip Campaign – A method of sending emails repeatedly over a period of time to build a relationship with potential customers.


Editor – a role in WordPress for a person who can write, edit, publish or delete blog posts and moderate comments. 

Editorial Calendar – A tool used to identify and schedule which content will be created and when you are going to publish it

Embed – to place content, images, video or other links from a website on your own website

Engagement–  The amount of interaction with your blog by readers including comments, shares, and like 

Evergreen – content and other material that is relevant all year round and into the future.

Excerpt – a summary of a blog post that is shown in searches and blogroll 


Facebook pixel – a piece of code that is loaded on your website to track visitors and their actions in order to target ad campaigns in Facebook

Favicon – The small icon or logo that you see in the browser tab beside the URL.   The default in WordPress is a little globe but you change this to be your own favicon

Featured Image – the thumbnail or small image associated with pages and posts. The featured image for this post is below

Essential Blogging Glossary - 100+ Blogging Terms that Beginner Bloggers Need to Know

Feed – a location that shows people the latest information or blog posts

Feed- RSS (“Rich Site Summary” or “Really Simple Syndication”) – allows readers to subscribe and be notified of new content on a website automatically

Footer – The static information and links at the bottom of a website

FTP (File Transfer Protocol) – An system to transfer files across the internet from one computer to another

Forums – Blog forums are like chat rooms. People come together to discuss a topic of interest.

FTP client  –  a program which can download files from, or upload files to, a web server.


Gallery  – a group of images attached to a blog post. 

Graphic – A visual representation or image information

Gravatar –  globally recognized graphic image or picture that represents a user (avatar).

Guest Post  – Writing and publishing an article on someone else’s blog.


Header – The static information of  logos, taglines, and navigation menus and links at the top part of your blog,

H1, H2, H3 – Heading tags for different size headings and  should contain keywords

Heat map – a map of your website that shows with color where people click or interact the most 

Homepage – the main page of your website 

Host – The company that provides the space on their servers to store your blog. 👇 BTW I recommend SiteGround.

Step 3 Sign up for hosting with SiteGround for your website. Beginners step by step tutorial to build a wordpress website for your small business

Hosting provider – the company that provides the infrastructure for information to be accessible on the internet

HTML (Hypertext Markup Language) – The computer language which web pages are built and blogs are written

Hyperlink – A clickable link on a webpage that takes a person from a page to another location or file 


Index – The process by which search engines find your content and then make it available to users by storing it and displaying it in search results.

Influencer – A person who has a  reputation for their expertise, engaged audience and ability to influence potential buyers in a specific niche

Infographic – A visual image such as a chart or diagram used to represent information or data.

Internal Link – An internal link connects one page of a website to a different page on the same website.

IP (Internet Protocol) address –  A unique number assigned to a computer, web server or other internet capable device to enable it to communicate with other devices


Javascript – A computer programing language used to enhance web pages with dynamic elements such as a slider, display alerts, buttons, popups, etc.

jQuery – a free, open-source software and JavaScript Library that simplifies HTML document traversing, event handling, CSS animation, and Ajax.

.jpeg – An image file format used to compress information within a photo or picture. The most widely used.


Keyword – A word or phrase that people search for when looking for information

Keyword Research – A method of finding words that people are searching for in order to tell search engines that your content is relevant 


Landing page – A dedicated page on a website created to direct visitors take an action such as subscribing or buying a product

Lead Magnet – An incentive you give someone to subscribe to your email list for your blog.

Link –  Text or image that you can click on to go to a different page or a new section within the current page.

Link Building – A technique which involves increasing your authority and SEO by getting other websites to link to your site.

Long Tail Keywords – Phrases of 4 or more keywords that are targeted to search terms people use when looking for information on the internet. 


Meme: A image, videos phrase that is passed from one person to another and becomes very popular

Media – a tab in the WordPress Admin bar where you can manage or upload images, video and, other files

Media Kit – A resume and portfolio of a blogger 

Meta Description – A short summary of a page or blog post that is seen by search engines 

Microblog – Short, frequent posts to a social media account

MonetizationThe process of making money through your blog 

Meta Tag – A term that includes of meta titles, descriptions and keywords. The tags provide information about a web page and help search engines categorize them correctly.


Navigation menus – a WordPress feature that allows you to create a list of links in a menu in the header, footer, sidebar and certain other areas. 

Niche – The specific subject you blog about

Nofollow – A simple piece of code which prevents links to external sites from being acknowledged by search engines.


Off-Page SEO – Actions that you take to increase the ranking of a webpage or post in the search engine results

On-Page SEO – optimizing the content of your post to rank higher in the search engine results

Opt-In – An incentive, like a free download, for someone to subscribe to your email list for your blog

Organic Traffic –  Number visits to your site that comes from search engines, like Google, Bing, and Yahoo and does not include paid advertising.

Open Source -a software or programming code where the original source code can be viewed, modified, and distributed by anyone

Outbound link – A link that points to an external website or webpage.


Page – An HTML static page that is not a blog post so it does not change

Page Views – The number of times a someone visits your web pages or blog posts

Pain Point – A reader’s problem that they are want be solved by your content

Pay per click (PPC) – a type of advertising on your webpage that you pay (or will be paid) each time someone clicks on the link

Permalink – the unique URL that points to a specific page or blog post 

PHP (Hypertext Preprocessor) – programming language to develop dynamic websites

Plugin  – a bit of software that is added (or plugged in) to your WordPress website to add functionality 

Step 7 install and activate Plugins for your website. Beginners step by step tutorial to build a wordpress website for your small business

Pingback – an automatic notification when someone links to your blog post

Platform – The software used to create and manage w website and blog examples are WordPress, Blogger, TypePad

Podcast – originally from the words iPod – broadcasting but now is an audio file that can be downloaded to a digital media player.  Also, the term used for series of audio articles on a blog.     

Post – an entry written and published in chronological order on a blog

Step 10: Write a New Blog Post in WordPress Gutenberg ~ Add New Post. Beginners step by step tutorial to build a wordpress website for your small business

Post slug – the words in a permalink that refer to a specific blog post


Q&A (questions and answers) – a post or page that answers question a reader might have


Redirect – an alternative URL to send the user (or search engine) to a different location

Reciprocal Links – links between two websites for SEO purposes

Referral Traffic – people that visited your site from sources outside your website

Responsive – a theme that changes the layout and features of the website for people viewing the site on different devices (computer, tablet, phone, etc)

RSS (Really Simple Syndication) – A web feed that automatically reports new content so that subscribers are notified when a new post is published


SEO (search engine optimization) – a method of writing and promoting blog posts on your website that helps match your content to words that people are typing in search engines to find information

Self-hosted– A website that you own the site and the domain name

SERP (Search Engine Results Page) – the pages that are displayed by search engines when a person uses keywords to search for information

Sidebar – A s narrow vertical column on the side of your website that is separated from the main content that you can add widgets to.

Sitemap – a lis of pages, videos, and other files on your site and the relationships between them

Skyscraper Technique – A method of finding information that people on the internet are interested in, so you can write about it and drive traffic to your blog. 

Shared hosting Web hosting plan that places multiple websites on one large server and the resources are shared. 

Short Code – small piece of code, indicated by brackets like [this] , that performs a dedicated function on your site

Slug – the words in a permalink describing that refer to a specific blog post

Social Proof – Publishing the number of followers or buyers in order to advantage of the psychological where people copy the actions of others

Spam – originally referring to unwanted emails that were sent out in bulk but the term has evolved to any unwanted information sent over the Internet to a large number of recipients

Sponsored post – a blog post that the blogger receives compensation to write

SSL (Secure Sockets Layers) – a security technology used to encrypt information exchange between web servers computer browsers

Subscribe – A way for readers to sign up (email or RSS) and be notified of information related to your website

T .

Tagline – A short catchy phrase, or sentence, that describes the character of your blog or business

Target Audience – The people that you want to visit your website, read your blog and buy your products

Taxonomy – a method to organize data (posts and pages) into categories and subcategories on a website

Theme – The overall appearance of your website determined by a collection of stylesheets and files 

Step 8 choose and install a theme for your website and blog. Beginners step by step tutorial to build a wordpress website for your small business

Theme options – A place accessed on the WordPress Dashboard that allows you to modify theme setting without changing the code

Traffic – The number of people that visit your website which indicates the success 

Troll- a person who purposefully leaves rude comments on your blog or social media posts.

Trackback – notifies one author that another author wrote something related to their content and linked to it


Unique Visitor – Aindividual visitor to a website who is only counted once, regardless how many web pages they visit, during a reporting period

URL (Uniform Resource Locator) – the global address of information on the internet

URL Shortener – A program or that creates an abbreviated version of a URL.


VA (virtual assistant) – a person who you pay to help you with various aspects of online business

Vlog – video blog

VPS Hosting – Aka Virtual Private Server Hosting – Allows each hosting account to be as its own machine with its own resources and operating system.


Web server – a computer containing the infrastructure  and software for hosting web sites written in HTM

Webinar – presentation or workshop conducted over the internet

White Hat SEO – Strategies, techniques and tactics that are considered ethical for increasing the ranking of your blog in search engines

Widget – small application that adds extra functionality and advanced features to your WordPress website usually in the sidebar – propriety blog hosting service provider that limits the design and functionality of your website to the basics– Free, open source content management system software for creating websites 

WordPress Dashboard  – the home screen on the backend of your blog with all controls, tools and functions.

How to Start a Blog. Login to the WordPress admin to manage your website and blog and work in the WordPress dashboard for blogging
Login to the WordPress admin to manage your website and blog and work in the WordPress dashboard for blogging

Wp-config.php – The core WordPress files that have information about the database including the name, host, username and password

WYSIWYG (What You See Is What You Get) – A website builder or tool that allows you to design your website and blog posts on the front end or how it is displayed on the internet. 

Want to download this WordPress and Blogging Dictionary for later? You can access this free glossary and other resources in my Free Resouces section. Click here or below to join the VIP crew!

The Essential WordPress Dictionary of Blogging Terms and WordPress Terms to Know - A Glossary for Beginning Bloggers.  Over 100 blogging terms and vocabulary are included in this glossary

This essential blogging resource has over 127 (and growing) terms, acronyms and jargon defined for the beginner. 

I wish I had a dictionary like this to look up all the WordPress and blogging terms.  In fact, I didn’t even think to look for one.

I would think – “now what in the world does this mean?” and search each new blogging word or WordPress term.

So this WordPress and blogging dictionary is really my gift to you! I hope you found all the definitions helpful. Don’t forget to share this so everyone can use this resource – sharing is caring. And I appreciate it too.

Let me know in the comments if I missed any essential blogging or WordPress terms that belong in this blogging glossary.

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