Are you struggling with writing blog posts quickly and effectively?  The task of creating a well-written blog post is vital to your online growth. You need the best blog post structure to get noticed in the sea of content.   

The challenge is to know the anatomy of a blog post that drives traffic and keeps visitors reading to the end once they get there.

When writing a well-structured blog post you must take the time to creatively introduce the topic, present the content clearly and conclude by summarizing the content. The final piece to a blog post is creating a strong call to action.

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How to Structure a Blog Post?

When creating content for a blog post, some writers spill out whatever comes in their mind. This is might be good for a personal diary, but not an efficient way of writing quality blog content. 

How to structure a blog post and write engaging content

In the same way, you would like a well-shaped pancake, you would also like your blog post to have a form or framework that is digestible and recognizable.

With a well-defined blog post structure in place, the blog articles will stick to the points and not wander around. 

It is easy to create a good blog post that will be enjoyable for your readers to read and understand.

What is the basic blog post structure? 

The basic anatomy of a blog post should be followed both in creating your outline, writing the draft and the final copy.  

The basic structure includes:

  1. Powerful and Engaging Headline
  2. Captivating Introduction
  3. Clear, Supportive Body
  4. Strong Conclusion
  5. Call to Action

The best way to start writing an article is with an outline.

Best Blog Post Structure Graphic

I suggest using this structure to outline your blog post.  Add phrases or main ideas under each heading and bullet points to support the topic.  Then writing the post is simply going back and filling in all the information under each bullet point. 

This post reviews the structure of a blog post but writing a good blog post takes more than following the correct structure. Once you have created the outline you should read more about writing an SEO friendly article here.


Powerful and Engaging Headline

You want to turn a from person browsing search results (or scrolling their feed) to reading your blog.    The headline is the point where they make that decision to click and read more or to move on. 

It’s hard enough to get people to even read a headline, let alone decide to click.  Copyblogger wrote that 80% people will read a headline, but only 20% will go on to read the rest of the article. Ouch! That hurts just a little.

For this reason, writing a headline is so important. Brilliant headlines will get more clicks.

Blog Post Structure headline in WordPress blog
Title of a blog post in WordPress

Start with the main idea and keyword for the blog post.  Then, craft your headline around the keyword with some of the  following tips in mind:

1. Include keywords for better SEO

When you include your target keywords in the title the search engines will know how to match your article with search queries.  Of course, add the keywords in a natural way so you do not appear spammy.

2. Use odd numbers in digit form 

Numbers and data in a headline are proven to catch the reader’s attention.

  Even more powerful are odd numbers written in digit form!   For example, 13 Amazing…. Or 9 tips to…

3. Use power words to catch the reader’s interest

With so many words available in the English language, why use just boring words? Millions of blog posts are written every day. (Don’t believe me? Check here to see how many today)

You will have to use some seriously attention grabbing words to craft a clever headline that gets clicked. In fact, if you are stuck for catchy words, I list over 1,000 powerful words for you to use right here.

4. Apply the 4Us

Melanie Duncan created a formula that headlines that are useful, urgent, unique and ultra-specific get clicks

Headlines that are useful to the reader, have some type of time constraint, are different and specific.  Numbers add specificity to the headline, so the reader knows exactly what they are in for. 

5. Personalize the headline

We are all more likely to click if the headline speaks to us personally. 

Writing the headline to address the reader works well.  Think of the example – “7 mistakes YOU don’t want to be making. “

6. Use a tool to help you

Many free and paid tools are available to help you write better headlines. You can use different tools to help you analyze your headline, capitalize the correct words, generate new ideas and much more

CoSchedule will analyze the effectiveness of your headline and score it. This is actually one of my favorites.

Other online tools include

The Emotional Marketing Value Headline Analyzer 

Charcounter

TitleCase

Blog About  

HubSpot Blog Idea Generator

For a more in-depth tutorial and formula for writing catchy headlines read my article here


Captivating Introduction

The introduction is the first paragraph or two that leads the reader into the rest of the article. 

An engaging introduction not only highlights the main ideas and subjects but is inviting and interesting to the reader.  

Neil Patel describes the parts of the introduction in the language we all learned for writing essays. It includes hook, transition and thesis (summary of the post). 

1.The Hook : A great introduction grabs the attention of the reader and gets them eager to read the rest of your blog post.  This is the hook, or place to draw in your reader. 

Introduction captives readers

Many posts will lead with a story, anecdote or definition of the problem to draw the reader in. 

You should address the reader directly, as if you ware talking to them.  Depending on the tone of the blog. You can be formal to very informal, but make sure to use “you”

2. Transition:  The next part is the transition sentence to bring the reader into the summary of the post.  It connects the hook to the rest of the introduction.  A transition will help everything flow so it does not sound choppy. 

3. Summary: The last part is the summary of the post. 

You might have heard the correct way to write (and deliver a speech) is to tell the reader what you will say (introduction), say it (body) and then say it again (conclusion) 

One approach is to be simple and direct by identifying the readers problem.  You can directly address the information the reader is seeking or transition by hinting how to solve the reader’s problem.


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Clear,  Supportive Body

Words are important things; they can make people up in arms, move people to tears, or motivate people to take on a huge challenge.  

The information you include, and the words you use, will keep the reader engaged from start to the end…. or not 

A clear, supportive body holds up and reinforces the headline and introduction. The main body is where you explain all your points. You explore the topic of your blog post and provide details the reader is looking for.

You can use any format provided it is easy to get the main point. 

1. Start with an Outline

Back to the outline thing. Why becasue writing an outline is so important.

If you start writing your blog post with an outline, you can see if your main points and supporting details are in line with the main idea.   In the main body section of the outline write the bullet points for subheadings that you plan to discuss.

Then after you have completed your research and collected out the information, go back and fill in the details under each heading.

2. Use bullet points or descriptive subheadings.

I suggest dividing the body into bullet points or descriptive subheadings.  Just as in an essay, each of these supports the main idea of the post.   Then your reader knows what to expect in each section. 

As a bonus, you will be formatting your article from the beginning. Headings, subheading and bullet points are important for both the reader and the search engines. Read more in my post on SEO friendly articles.

3. Add relevant points to each subheading

The next step is to support your main idea by adding facts and information to your subheadings.   Think about clarifying the short phrase in the subheading or bullet point.  Use the W questions – who, what, why, when, where – to guide you. 

Fir example ask yourelf these “what” questions.

What information is necessary for the reader to understand the subject? What details will directly help you make your point?

4. Write clear short paragraphs separated by white space

Here is where we diverge from English class.  When you write, make sure to use use short paragraphs broken up with white space, illustrations, pictures and lists.

Whitespace actually gives your eyes a rest and helps your brain focus.

A good rule of thumb is to break up paragraphs into 3 or less lines. Longer than that and it becomes a whole page on a mobile device. 

Write short, concise sentences in the paragraphs without any fluff.  (Ok so being concise was taught in English class).   SmartBlogger describes this as bite sized morsels of meaning”

4.  Add links

Links to other experts, as well as links to your own information, add credibility to your writing.  

In addition, both external links and interlinking are good for SEO.  The search engines will see you post as more authoritative and trustworthy. 

3. Don’t wander or add confusing information

Be careful not to get lost and wander in the body.  It’s easy to try to add extra details or go off on a tangent, especially if you are aiming for a word count. 

So many people from high school students to professional writer struggle with this.  As a college instructor and blogger I see this all the time. 

Structure of a blog post includes this outline for the main body

Strong Conclusion

Your conclusion matters ….a lot. You need to need an effective way to end your blog post.  You are aiming for a strong finish that your readers will remember.  (After all, they made it all the way to the end.)

The conclusion neatly rounds off the article, resolves the problem and summarizes the key points.  This is where you pull everything together with a quick, easy-to-understand summary. 

You should do this in a paragraph or two.  And for heavens sake, don’t muddle the waters and bring any new information at this point. 

Restating the thesis or main point of the article is another chance to tell the search engines what your post is about.  Your readers may not care but an SEO friendly post is important to the success of your blog. 

Also, you should add any necessary disclaimers or disclosures to the end of your article. 


Compelling Call to Action

If your reader has made it all the way to the here, through your conclusion should leave them with some action to take.   (Since they obviously like you (or at least your content) to get to this point.

Soooo, let them know what to do next. 

Were you hoping for your article to bring more traffic?  You could suggest other articles to read.

Should they sign up for your newsletter to get more information?  Sell your opt-in here.

Do you want to convert them to customers?  Tell them what steps to take next. 


(Psst.. by the way. I got you covered if you need some help with setting up your WordPress site.)

Final Thoughts

Learning to follow the correct blog post structure will increase your writing speed and the value of your blog.  In addition, a well-structured post is more SEO friendly and likely to rank higher in the search engine results. 

The basic anatomy of a blog post includes a title, introduction, body, conclusion, and a call to action.  Of course, each of these sections requires steps to write a winning article and keep the reader engaged and interested. 

Blog writing is a skill that you can learn and following a specific structure will help you create better content.

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